Taste of Place and Xilinx 'Cross Race

Last weekend was a good one. On Saturday we were at the cyclocross race at Xilinx selling our Belgian waffles. On Sunday, we were able to spread the good word about our chocolate at the Root Sellers’ Taste of Place. Combined, those two events were a lot of work, but it was great to meet the people we did and it was good to get some honest feedback about our goods.

The Xilinx race on Saturday, September 25th was our first attempt at the cyclocross waffle stand. Despite scrambling to put together the final touches, the feedback was good and we’ll be out for more races to come. Perhaps our biggest barrier was introducing Colorado folks to the traditional Belgian waffle. It looks a bit smaller, but it’s much more dense and has a very different texture than what we know on this side of the Atlantic. For example, we don’t make a batter, it’s a yeast-risen dough that must be kneaded. It’s also very sweet, so maple syrup isn’t the best topping to add—we recommend a little dusting of powdered sugar, Justin’s Chocolate Hazelnut Butter, or just eating it straight up.

On the following day, Sunday, we attended The Root Sellers' Taste of Place, an indie food market for unlicensed food makers. While our waffles are made in a commercial kitchen and sold completely legally, our chocolate is still in its development phase. In fact, part of the reason that we decided to make waffles in the first place was to help lift our chocolate company off the ground. The Taste of Place was great. We were able to educate a lot of people about the chocolate making process and we met some that were already quasi-experts. For those that went home with a bar, we'd love to hear some feedback.

Of course, there is never a quiet moment these days. This week, we've been planning future 'cross races for our waffle stand and finished processing a large batch of our sun dried, Guapiles, Costa Rica batch. This batch should be even better than our last because we tried doing something a littler differently during our milling phase.

This weekend, well be at both days of the Frisco 'cross race with our waffle stand. With Fall in the air and the aspens changing color, it should be a beautiful weekend. See you there.

Radio Silence March 6-28

If you’re reading this, chances are Anna or I gave a you a sample of our latest Panama batch, which has our web address right above “Made in Boulder, Colorado.” You might even have a few questions you’d like to ask. Let me breakdown any questions you might have about us as briefly as I can (it’s past my bedtime and I know that it’s a sin to ask for more than 2 minutes of attention for a single webpage).

Who: Anna and Robbie. At the moment the name of our brand is Chocolate Baar, which is an acronym for “By Anna And Robbie.” We have other titles that we are seriously considering but this will do for now.

What: We make chocolate from the bean to the bar, which is different than simply being a chocolatier—we are chocolate makers. We source our beans from around the world with a focus on Central and South America as well as the Caribbean.

Where: Currently, we are just experimenting on small-scale equipment with the chocolate making process at home in Boulder, Colorado.

When: Making chocolate has been a dream of ours since about June 2009. From March 6th to March 28th we will be in Costa Rica with the goal of securing a few good cacao sources. If everything goes as planned, we hope to be in full production by June, exactly a year since chocolate making was just a dream.

If you have tried our chocolate, we’d like to know what you think. If you have any questions (how to get some, about us, what we’re listening to right now), please feel free to write. While we’re in Costa Rica we’ll be away from our phones and computers, so don’t expect to hear from us until about April 1st.

Yours truly,

Anna and Robbie